Hi guys,
Now, I know a lot of you don't care about selling online to the bottom-feeder Internet marketing crowd. I don't blame you one bit.
But I think it's a good way to test your software and get some feedback...plus earn a few bucks in the process.
It's good also I believe to just get something out there and not get too hung up on trying to make everything perfect beforehand. A minimal viable product strategy.
Personally, I plan to move OUT of the Internet marketing space soon, although sometimes I feel like Michael Corleone in the Godfather 3, when he says, "When I try to get out, they pull me back in!".
Anyhow, PLR Manager Pro V2 has been available for about a day and a half and sold 31 copies so far (about $401 in sales), and so far there have been ZERO support requests. No peep out of anyone.
That wasn't the case with the TSB version, because it had some older "components" (I guess that's right, Thomas?), it sometimes worked ok and sometimes didn't for a small percentage of folks...but generally people liked it and most importantly, they needed it.
So with regard to marketing ideas, I think it's important that you try to find a genuine need that either isn't being met at all or being poorly met.
The other option is to find needs that are being met, but where there is some way you can meet the needs better or in a specific area better. That helps you compete with the big boys. Not everyone likes huge programs that have a gazillion features.
I think our advantage with ESB is that people still appreciate ownership. Online apps can't give you that feeling of ownership, and the largest buying crowd with the most money is still the gen-x and baby boomers.
And that group of people like their laptops and desktops for software rather than mobile apps, and they started using computers when desktop software ruled. So there is the ownership aspect and the nostalgia/familiarity aspect with ESB.
I have 3 pretty big affiliates who are about ready to promote (probably this weekend) and so I should get some more sales and we'll see how it goes. So far it's going well and ESB is a rock solid software maker and stable.
This is the sales page if you want to look at how I'm promoting it. Simple sales page really. Not a long page. A few bonuses. That's about it.
http://plrmanager.pro
Mel
Now, I know a lot of you don't care about selling online to the bottom-feeder Internet marketing crowd. I don't blame you one bit.
But I think it's a good way to test your software and get some feedback...plus earn a few bucks in the process.
It's good also I believe to just get something out there and not get too hung up on trying to make everything perfect beforehand. A minimal viable product strategy.
Personally, I plan to move OUT of the Internet marketing space soon, although sometimes I feel like Michael Corleone in the Godfather 3, when he says, "When I try to get out, they pull me back in!".
Anyhow, PLR Manager Pro V2 has been available for about a day and a half and sold 31 copies so far (about $401 in sales), and so far there have been ZERO support requests. No peep out of anyone.
That wasn't the case with the TSB version, because it had some older "components" (I guess that's right, Thomas?), it sometimes worked ok and sometimes didn't for a small percentage of folks...but generally people liked it and most importantly, they needed it.
So with regard to marketing ideas, I think it's important that you try to find a genuine need that either isn't being met at all or being poorly met.
The other option is to find needs that are being met, but where there is some way you can meet the needs better or in a specific area better. That helps you compete with the big boys. Not everyone likes huge programs that have a gazillion features.
I think our advantage with ESB is that people still appreciate ownership. Online apps can't give you that feeling of ownership, and the largest buying crowd with the most money is still the gen-x and baby boomers.
And that group of people like their laptops and desktops for software rather than mobile apps, and they started using computers when desktop software ruled. So there is the ownership aspect and the nostalgia/familiarity aspect with ESB.
I have 3 pretty big affiliates who are about ready to promote (probably this weekend) and so I should get some more sales and we'll see how it goes. So far it's going well and ESB is a rock solid software maker and stable.
This is the sales page if you want to look at how I'm promoting it. Simple sales page really. Not a long page. A few bonuses. That's about it.
http://plrmanager.pro
Mel
