Any updates Mel on how your sales are going?
Have you done any Facebook advertising ?
Have most of your sales come from affiliates and other peoples
lists? How about from Jvzoo & your webpage from organic traffic.
Just curious

. I think if there's JV's and others who have lists we'll do well
but i wonder how a product like PLR would go just from traffic from Google,
Youtube and other social media.
Thanks,
Robbie
Just to answer some of these questions in my roundabout way...
The purpose of these small launches where you're trying to get over 100 sales but you're not really expecting a massive amount of sales, is two:
1. Get as many new paying customers as possible.
2. Make as much money for your affiliates as possible
My launches - and when I say "My" "Me or "I", it includes my sister - don't earn much money from selling the products themselves during a launch.
The money is made after the launch from email marketing to the buyers, and from some direct sales of other products you have.
Basically, you are giving big commissions to get affiliates and make them as much money as possible during your launches...
...and then they in return are giving you big commissions to make yourself as much money as possible during their launches.
That's how it works in this small-time launch "network" of sellers and affiliates.
It's reciprocal or it's nothing.
The exception is the "pure" affiliates who never do launches at all. Theirs is usually the worst converting traffic, but it still amounts to some sales if they are decent affiliates.
But generally, you want to establish your solid relationships with other product creators who have "buyer lists", because buyers are much higher converting, much less likely to refund, and some of them are what we call "hyperactive" buyers - they buy a lot of stuff through your affiliate link.
You can email the crap out of them and they'll eat it up.

Those buyers are your meat and potatoes - the rest are crackers and cheese.
You have to identify - and even engage in conversation through email if you can - these hyperactive buyers, and figure out what they want to buy and promote those things to them.
If you don't cater to your hyperactive buyers, you won't make much money with your promotions.
Doesn't matter if some of the others unsubscribe. They don't buy much, if anything, anyway, and they don't help you pay your bills.
Just make sure to separate those buyers and give them an "out" so they can unsubscribe and still get software update notifications through your server system email - and I use InstaMember for that.
About organic traffic, I don't care about it one way or the other, but that's only because I'm focused on the whole affiliate recruitment model for traffic.
Some of your affiliates will end up ranking for keywords related to the name of your product, and some others will rank for keywords related to what your product is about, and they'll drive some traffic, but it isn't high converting....it's slow sales from those sources...YouTube, Blogs...mostly slow sales coming in, unless it's a popular channel or blog of course.
You can try to rank for keywords yourself, but that's not my specialty, so I can't say what your outcome will be or how long it will take to compete against others on YouTube or Google for top ranking position.
My whole focus is affiliate recruitment and buyer list building. I don't care about freebie-seekers either. That's why pure affiliate's traffic doesn't convert as high, because a lot of those guys build their traffic from giveaways and traffic exchanges and solo ads. [But like I mentioned, some of those guys who segment that traffic over time end up with some good quality traffic, but not all of them].
Anyhow, that's it.
When I step away from this type of thing, it won't be completely, but I'll be doing things similar to how Thrive Themes and FlyPlugins (WP Courseware creators) do things. That's a higher level of marketing.
(And the MMO sellers of course do outstanding in this type of thing I'm in now - they do much, much better than people like me - but I don't want to sell that crap)
Mel